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Farheen Lodhi

Operations & Photo, E-Commerce


Product photography is a valuable part of selling any kind of product online and I have learned that photos should represent everything about the item that your customer would want to know. From the colors to width, length, texture, every little detail should make it come alive and be desirable for someone shopping online while lounging on their sofa at home. As a young child i was fortunate enough to travel all over the world with my parents and i believe it was my exposure to such diverse environments, landscapes and cultures that instilled in me the value of appreciating details and capturing priceless moments and images with my camera. I have a formal education in English Literature, Psychology & Sociology but my passion for Photography has remained with me through the years. I have always strived to learn something new, whether it be through photography courses at NYU or the Visual Art Center of Summit, I have continued to learn and interact with amazingly creative people. It has helped me grow as a person and also kept my passion in the art form alive. Working at Double Take has yet again given me that opportunity to learn and meet wonderful people who are passionate about what they do. It has opened up a whole new world of E-Commerce and Product Photography for me. The concept of re-using and recycling and making high end designer labels affordable to every woman is simply marvelous. We all need to feel good and look good and that too on a budget is a plus!